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How To Test Websites, Part 1 - Split Testing |
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Testing your website's copy is very important. By tweaking different parts (such as your headline, first paragraph, call to action, etc), you can raise your conversion rate. There are basically two types of testing you can do on your website: split testing or multi-variate. In this part, we will cover split testing. In part 2, we will look at multi-variate testing.
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